Seguici su acebook facebook Cerca nel sito:

Le ricerche di Gerona 2005

(03-03-2018) Conflict of interest: Coca-Cola funded more than 40 studies on childhood obesity – and they all failed to disclose the firm’s financi




(Natural News) Childhood obesity is a complex epidemic, with lots of factors playing a role in the problem at the general and individual levels. Nevertheless, many weight problems can be boiled down to two driving forces: inactivity and poor eating choices.

When fingers started pointing to soft drinks maker Coca-Cola for playing a role in the problem, they decided to use science to fight back. Of course, it would be really difficult for any study, no matter how well-funded, to conclude that this sugar-laden product is healthy in any way and does not lead to weight gain, so they decided to take a far more underhanded approach.

Instead, they funded studies that place the blame for childhood obesity squarely on inactivity, ignoring the role that products like their own clearly play in this epidemic. A paper that was recently published by theJournal of Public Health Policysheds some light on this dishonest approach.

Researchers looked at studies carried out as part of the International Study of Childhood Obesity, Lifestyle, and the Environment (ISCOLE), which was funded using a grant from Coca-Cola of $6.4 million – a small price to pay to protect their future profits.

Not surprisingly, the ISCOLE study concluded that physical inactivity is a key predictor of childhood obesity, seemingly clearing soda consumption as a culprit. In 24 of these studies, a conflict of interest disclosure says that the study was funded by the Coca-Cola Company, but goes on to declare: “The study sponsor has no role in study design, data collection, analysis, conclusions or publications. The only sponsor requirement was that the study be global in nature.”

Emails tell the real story
Unfortunately, that appears to be an outright lie as evidence uncovered by food industry watchdog U.S. Right to Know using a Freedom of Information Act request shows. They discovered that Coca-Cola did indeed influence the design of the studies, with emails showing that the researchers and Coca-Cola reps went back and forth discussing the design of the study. The firm’s Chief Science and Health Officer Rhona Applebaum, for example, advised ISCOLE Co-Principal Investigator Peter Katzmarzyk on which countries should be included in the study. Thepresentation of the resultswas also discussed between the parties.

It’s an upsetting finding to say the least, and it leads one to wonder just how often this sort of deception takes place with companies around the world protecting their interest. Declaring who funded the study apparently isn’t enough if firms are getting away with influencing how it is set up and presented without disclosing that influence to the public. Moreover, itskews our body of knowledgeand dilutes legitimate scientific research with erroneous findings.

Professor David Stuckler ofBocconi University’s Research Centre Dodona said: “What these emails reveal is how complex conflicts of interest are and how poorly they are currently managed. There is a danger that vested interests such as Coca-Cola pollute the scientific literature with research serving a hidden agenda.”

Paying bloggers to promote Coke as healthy
It’s a longstanding strategy for the company, but they appear to have kicked their campaigns into high gear as people increasingly turn their backs on unhealthy food and make conscious choices to eat better. A few years ago, Coca-Cola was caughtpaying nutrition and fitness expertsto publish articles in favor of Coke on more than 1,000 websites.

They appear to have had quite a few takers, with one article onPatch.compenned by a “personal trainer and sports nutritionist” telling readers in an article on Heart Health Month to “look for a refreshing beverage option such as a mini can of Coca-Cola.” How can they live with themselves?

As you can see, Coca-Cola is doing its best to convince the public that its drinks, which contain such health-destroying ingredients ashigh-fructose corn syrup from genetically engineered cornand phosphoric acid, are perfectly fine and have nothing to do with weight gain. It seems they don’t care if they trick well-meaning parents into giving their kids products that will harm them as long as those sales keep coming in.

Follow more news on the fast food industry atFastFood.news.

Sources for this article include:

USRTK.org

NCBI.NLM.NIH.gov

NaturalNews.com

News

  • (30-08-2018) The electronics in fluorescent bulbs and light emitting diodes (LED), rather than ultraviolet radiation, cause increased malignant melanoma incidence in indoor office workers and tanning bed users

    Leggi tutto

  • (30-08-2018) Mitocondri e peso forma

    Leggi tutto

  • (29-08-2018) Stroke now impacting younger patients as a result of the obesity epidemic; 4 in 10 are now aged 40-69

    Leggi tutto

  • (29-08-2018) Perdere peso non vuol dire perdere osso!

    Leggi tutto

  • (29-08-2018) Brain cholesterol: long secret life behind a barrier.

    Leggi tutto

  • (29-08-2018) Stile di vita sano? Si può, basta usare la fantasia

    Leggi tutto

  • (22-08-2018) Top 10 medical treatments that can make you SICKER than before you took them

    Leggi tutto

  • (22-08-2018) Meno ansia - C’è una associazione tra dieta e disturbi mentali?

    Leggi tutto

  • (22-08-2018) Dietary curcumin supplementation attenuates inflammation, hepatic injury and oxidative damage in a rat model of intra-uterine growth retardation.

    Leggi tutto

  • (22-08-2018) Dopo la gravidanza - Una dieta a basso indice glicemico se serve perdere peso

    Leggi tutto

  • (21-08-2018) Sleep Disturbances Can Be Prospectively Observed in Patients with an Inactive Inflammatory Bowel Disease.

    Leggi tutto

  • (21-08-2018) Anche i neo-papà soffrono della depressione post partum

    Leggi tutto


In evidenza

"L'informazione presente nel sito serve a migliorare, e non a sostituire, il rapporto medico-paziente."

Per coloro che hanno problemi di salute si consiglia di consultare sempre il proprio medico curante.

Informazioni utili