(21-11-09) Ten Worst Breakfast Cereals

New research confirms what consumers have long known -- most breakfast cereals advertised to children are full of sugar.
Cereals marketed to kids have 85 percent more sugar, 65 percent less fiber and 60 percent more sodium than those aimed at adults. In fact, the least nutritious cereals are often the most
heavily marketed to children, such as Reese's Puffs, Corn Pops, Lucky Charms, Cinnamon Toast Crunch and Cap' n Crunch.

Some cereals with the poorest ratings even have health claims on the box.

San Francisco City Attorney Dennis Herrera has written a letter to the CEO of Kellogg?s, demanding evidence that Cocoa
Krispies really "helps support your child's immunity" as it purports to do on the front of the box.

Cocoa Krispies are 40 percent sugar by weight. A
Kellogg's company spokesperson, Susanne Norwitz, argued that Kellogg's Krispies cereals provide consumers with 25 percent of their daily value of vitamins A, C, and E.

Kellogg began making the immunity claims about Cocoa Krispies in
May, however as of November 4 said they?re pulling the claim from the box.

Meanwhile, the average preschooler sees 642 cereal ads a year on TV. Most are for types with the worst nutrition ratings.
According to Cereal FACTS (Food Advertising to Children and Teens Score), which was developed based on the best available science, in consultation with a steering committee of experts in
nutrition, marketing, and public health, the 10 worst breakfast cereals based on nutrition score are:
Kellogg - Corn Pops (or Pops) - Chocolate Peanut
Butter
Quaker - Cap'n Crunch - w/ Crunchberries
Kellogg - Special K -
Chocolatey Delight
Kellogg - Special K - Blueberry
General Mills - Reese's
Puffs
General Mills - Fiber One - Caramel Delight
Kellogg - Cocoa Krispies -
Choconilla
General Mills - Golden Grahams
General Mills - Cinnamon Toast Crunch

Kellogg - Corn Pops

Sources:
USA Today October 25, 2009
Cereal Facts
NutraIngredients October 26, 2009
SF Weekly October 27, 2009
NutraIngredients November 5, 2009
Boston Herald November 5, 2009

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In evidenza

"L'informazione presente nel sito serve a migliorare, e non a sostituire, il rapporto medico-paziente."

Per coloro che hanno problemi di salute si consiglia di consultare sempre il proprio medico curante.