(13-11-10) San Francisco passes law banning toys in Happy Meals

by Mike Adams, the Health Ranger, NaturalNews Editor

(NaturalNews) San Francisco has become the first U.S. city to crack down on
the dubious practice of fast food companies luring children into eating
unhealthy meals by giving away gimmicky toys. "Our children are sick. Rates of
obesity in San Francisco are disturbingly high, especially among children of
color," said San Francisco Supervisor Eric Mar, the sponsor of the measure, in
a press conference.

The new law, which goes into effect December, 2011, would only allow toys to
be given away with "healthy" children's meals. That's defined as a meal under
600 calories that includes fruits and vegetables but not a beverage with excess
sugar (such as a soda). McDonald's Happy Meals obviously do not fit this
definition of a healthy meal.

Big bucks to dangle toys in front of children
According to a Reuters report, McDonald's spent over half a billion dollars
advertising and giving away toys in 2006. This is obviously money spent with a
purpose -- and the purpose is to keep children begging for more Happy Meals so
they can get their hands on more toys. Across the industry, promotional
spending on children's toys to promote junk food tops $1.6 billion a year,
reports Reuters.

That's $1.6 billion spent in trying to persuade children to eat factory-
fabricated animal products and nutritionally-depleted fast foods. Can you
imagine what this must be contributing to childhood obesity? What about
diabetes and heart disease later in life?

San Francisco understands that feeding junk food to your children is not a
smart way to have a healthy city (or state, or nation for that matter). I
actually admire the city's willingness to start clamping down on these toy
enticements. There's a point at which local communities and cities need to send
a message to corporate America: "You will NOT be allowed to harm our children
any longer!"

I just wish more cities had the courage to stand up to the powerful fast food
chains and say enough is enough. Yes, you can sell food. Or you can sell toys.
But you can't use toys to trick children into asking for food that we now know
is strongly contributing to an epidemic of obesity and disease.

In a perfect society, of course, it would be parents who would say no to their
children and stop buying Happy Meals with toys in them in the first place. But
health-oriented parenting is another article altogether.

Sources for this story include:
http://www.reuters.com/article/idUS...

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